They have focused on communicating directly with their fans through music, concerts, and online live videos. They were able to do this because they don’t have to worry about doing well in the digital music market.
YG’s new boy group, iKON, has been sweeping the charts with their debut single “MY TYPE” for six days in a row as of September 20. With this, they have become an icon of an idol group topping the charts for a long period of time. They have just taken their first step into the music industry, and yet they have won over the songs from popular variety shows such as “Infinite Challenge” and “Show Me The Money”. Even top musicians were not able to make it to the top ten because of the huge popularity of such songs from variety shows.
What’s surprising is that “MY TYPE” is only iKON’s “warm up single” released before their regular album and that they have not done any promotional activities other than releasing a MV.
Critics did not expect that iKON’s debut will be this successful. They knew YG’s top artists such as JINUSEAN, BIGBANG, and PSY would do well, but they didn’t know iKON will do better than them.
JINUSEAN started YG’s incredible winning streak by releasing “TELL ME ONE MORE TIME” in April after a 11-year break and topping the charts.
Then, BIGBANG’s long comeback project kicked off. BIGBANG released new singles every month since May, and their songs have been sweeping the charts ever since. The songs they have released include “LOSER”, “BAE BAE”, “BANG BANG BANG”, “WE LIKE 2 PARTY”, “IF YOU”, “SOBER”, “LET’S NOT FALL IN LOVE”, and “ZUTTER”. All the songs are unique in their own way and of different genres, but they all have topped the charts, and for a long time at that.
WINNER’S SONG MIN HO also stood out. Although he was the runner-up of Mnet’s “Show Me The Money 4”, he was the winner in the digital music charts. His hit songs from the show are “TURTLE SHIP” featuring Paltoalto and performed by SONG MIN HO, Zico, Paltoalto as a team; “FEAR”, a song featuring TAEYANG and about SONG MIN HO’s innermost feelings; “MONEY FLOW”, a song featuring Zico and for which SONG MIN HO put on a rocker-like performance; and “OKEY DOKEY” for which SONG MIN HO and Zico boasted perfect teamwork as long-time buddies.
YG artists were also part of the popularity behind songs from “Infinite Challenge”. The songs from Youngdong Highway Music Festival of “Infinite Challenge” dominated the charts upon release. Out of all the songs, “MAPSOSA” by the Hwangtaeji team (Hwang Kwang Hee, TAEYANG, and GD) was the most popular. It is an energetic hiphop dance song with an addictive melody line written by YG producer Teddy and GD.
Then, there was TABLO. He swept the charts with his collaboration single with Joey Badass – “HOOD”.
August was a month in which none of YG artists made an official comeback. However, it was a month in which YG artists shined on the charts. Out of the top ten songs, six of them were by YG artists.
September was also a satisfactory month for YG. iKON released their debut single “MY TYPE” on the 15th, and the song has been rocking the charts. Their new song is loved by not just their huge fan base but also by the general public, very unusual for a rookie. YG artists that will be making their comebacks will only make this momentum stronger.
Of course, TV shows have great influence, but YG artists’ unique music style of being commercial and artistic at the same time is the biggest reason behind their huge popularity. This is possible because YG is essentially a hiphop label although it is a big music producing company. Also, it seems that establishing sub-label HIGH GROUND to broaden YG’s music spectrum also played a part.
Source: OSEN
Via: YG Life
iKON Not an Exception in YG Artists Dominating Digital Music Market
Reviewed by YG
on
September 20, 2015
Rating:
Reviewed by YG
on
September 20, 2015
Rating: